{"id":38457,"date":"2019-03-28T14:20:22","date_gmt":"2019-03-28T06:20:22","guid":{"rendered":"http:\/\/www.mingtiandi.com\/?p=38457"},"modified":"2021-08-07T15:11:17","modified_gmt":"2021-08-07T07:11:17","slug":"new-world-adrian-cheng-pharrell-williams-hong-kong","status":"publish","type":"post","link":"https:\/\/www.mingtiandi.com\/real-estate\/people\/new-world-adrian-cheng-pharrell-williams-hong-kong\/","title":{"rendered":"Property Blue Blood Adrian Cheng Gets Cozy with Pop God Pharell Williams"},"content":{"rendered":"

Property aristocracy rubbed shoulders with pop royalty in Hong Kong earlier this week when Adrian Cheng schmoozed with superstar Pharrell Williams at the pre-launch unveiling of K11 ARTUS, the real estate scion\u2019s brand of serviced apartments for cultural creatives at New World Group\u2019s newly launched Victoria Dockside.<\/p>\n

Striking a casual pose for the cameras in grey joggers and black leather jacket, Cheng was snapped on the red carpet with the \u201cHappy\u201d rapper Pharell Williams, who had donned a pair of shocking pink Adidas trainers for the event on the Kowloon waterfront.<\/p>\n

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All images courtesy of Adrian Cheng and K11<\/em><\/h6>\n

Happy to be Unveiling K11 \u201cArtisanal\u201d Homes<\/h3>\n

Cheng, the grandson of New World founder Cheng Yu-tung and son of current chairman Henry Cheng, has good reason to be happy. Just last month, his family\u2019s New World Development group recorded a 29 percent hike in core profit over a six month period to HK$5.4 billion ($687.49 million).<\/p>\n

Billed for a summer launch, the K11 Artus \u201cartisanal\u201d homes on the Tsim Sha Tsui waterfront are marketed to \u201cfree thinkers and world travellers\u201d looking for a place where they can \u201cgather and share ideas, surround themselves with inspiration through art, design and intuitive services,\u201d according to K11 Artus\u2019official LinkedIn page.<\/p>\n

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Earlier this month New World had officially launched its first Rosewood Hotel in Hong Kong at Victoria Dockside, a Kohn Pedersen Fox-designed redevelopment of the former New World Centre. Adrian Cheng\u2019s sister Sonia Cheng serves as CEO of New World\u2019s Rosewood Hotel division.<\/p>\n

Cultural Influencer<\/h3>\n

The younger Cheng, now vice-chairman of the family empire that controls over 16 million square feet (1.5 million square metres) of investment properties in Hong Kong, featured on Forbes\u2019 2012 \u2018Forty Under Forty\u2019 list and has made the arts-driven K11 brand his own stronghold within New World. Adrian Cheng is said to have had primary responsibility for the $2.6 billion Victoria Dockside project, which includes office and retail space under the K11 Atelier brand, in addition to its hotel and serviced apartment components.<\/p>\n

The 39 year-old\u2019s \u201cmuseum retail\u201d concept won him notoriety in the noughties when he opened the first of his K11 gallery-style malls in Hong Kong in 2009, and shaking up the city\u2019s retail scene by filling them with artwork by Chinese artists. In a move that cemented his status as a cultural influencer, he went on to collaborate with international art institutions such as Palais de Tokyo in Paris and the Institute of Contemporary Arts in London.<\/p>\n

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At the pre-launch party for his K11 ARTUS homes, the property hipster posed for Insta-worthy pics with a seemingly bemused Pharell Williams, who is reported to have some interest in property speculation in the US. Last year, the 49 year-old rapper snapped up actor Tyler Perry\u2019s 17,475 square foot Beverly Hills home for $15.6 million as an investment, and he is rumoured to be investing in a proposed beachside entertainment complex in his hometown Virginia in partnership with developer Venture Realty.<\/p>\n","protected":false},"excerpt":{"rendered":"

Property aristocracy rubbed shoulders with pop royalty in Hong Kong earlier this week when Adrian Cheng schmoozed with superstar Pharrell Williams at the pre-launch unveiling of K11 ARTUS, the real estate scion\u2019s brand of serviced apartments for cultural creatives at… Read More>><\/a><\/p>\n","protected":false},"author":556,"featured_media":38463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2288],"tags":[5946,5382,694,1918,2518,6252],"ppma_author":[9237],"authors":[{"term_id":9237,"user_id":556,"is_guest":0,"slug":"james-hatton","display_name":"James Hatton","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/2ab46ebcd027a433dd520eb2935b71cf?s=96&d=mm&r=g","user_url":"","last_name":"Hatton","first_name":"James","description":""}],"_links":{"self":[{"href":"https:\/\/www.mingtiandi.com\/wp-json\/wp\/v2\/posts\/38457"}],"collection":[{"href":"https:\/\/www.mingtiandi.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mingtiandi.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mingtiandi.com\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mingtiandi.com\/wp-json\/wp\/v2\/comments?post=38457"}],"version-history":[{"count":0,"href":"https:\/\/www.mingtiandi.com\/wp-json\/wp\/v2\/posts\/38457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mingtiandi.com\/wp-json\/wp\/v2\/media\/38463"}],"wp:attachment":[{"href":"https:\/\/www.mingtiandi.com\/wp-json\/wp\/v2\/media?parent=38457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mingtiandi.com\/wp-json\/wp\/v2\/categories?post=38457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mingtiandi.com\/wp-json\/wp\/v2\/tags?post=38457"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mingtiandi.com\/wp-json\/wp\/v2\/ppma_author?post=38457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}